Learn Digital Marketing, Get Practical Experience, & Launch Your Career or Business.

At Sunbiz Academy, you can start with no experience and leave with real digital marketing skills, a professional starter portfolio, and internship opportunities to succeed in today’s digital world.

4-Week Intensive Professional Digital Marketing Course

Launch Your Digital Career with Real Skills and Internship Experience.

Join Sunbiz Academy’s Intensive 4-Week Professional Digital Marketing Course and gain practical, job-ready skills to enter the fast-growing digital marketing industry.

Unlike traditional courses, our training is built around real-world application. Through Sunbiz’s extensive network of small and medium-sized businesses, learners are immediately connected to internship opportunities, gaining hands-on experience working on real client projects.

This course is designed for youth, aspiring digital marketers, freelancers, entrepreneurs, and working professionals who want to build in-demand skills that employers and clients are actively looking for.

Professional Digital Marketing Course Modules

Transform your business with digital marketing skills that drive real results. Our comprehensive 4-week training equips MSME owners and their teams with practical, immediately applicable strategies to grow their online presence, generate quality leads, and increase sales in the South African market.

Module 1.1

Digital Marketing Landscape for South African businesses
Duration: 2 hours

Learning Objectives:

Understand the digital marketing ecosystem in South Africa
Identify opportunities specific to local businesses
Map your customer journey and digital touchpoints
Set realistic, measurable digital marketing goals

Key Topics:

South African digital consumption patterns and mobile-first approach
Understanding your target audience in the local context
Digital marketing vs traditional marketing ROI
Creating customer personas for South African markets
Setting SMART goals for digital campaigns
Budget allocation strategies

Practical Exercise:

Create your business’s digital marketing blueprint and define your ideal customer profile

Module 1.2:

Content Marketing Strategy
Duration: 3 hours

Learning Objectives:

Develop a content strategy that resonates with South African audiences
Create content calendars and planning systems
Understand content types and their purposes
Build brand voice and messaging consistency

Key Topics:

Content pillars and themes
Storytelling techniques
Content calendar creation and management
Brand voice development
User-generated content strategies
Content repurposing techniques
Local content opportunities and cultural considerations

Practical Exercise:

Design a 30-day content calendar for your business with locally relevant themes

Module 1.3:

Visual Content Creation
Duration: 2 hours

Learning Objectives:

Create professional-looking visuals without expensive software
Understand design principles for social media
Develop consistent brand aesthetics
Utilise free and affordable design tools

Key Topics:

Basic design principles (colour, typography, layout)
Free design tools (Canva)
Creating templates for consistent branding
Mobile photography tips for product shots
Video content basics for small businesses
Brand guidelines creation

Practical Exercise: Create a set of branded templates and produce 5 pieces of visual content for your business

Module 2.1:

Platform-Specific Strategies
Duration: 3 hours

Learning Objectives:

Master the unique features of each major social platform
Develop platform-specific content strategies
Understand algorithm changes and best practices
Create posting schedules optimised for South African audiences

Key Topics:

Facebook for Business: Pages, groups, events, local business features
Instagram Marketing: Stories, Reels, IGTV, Shopping features
LinkedIn for B2B: Company pages, professional networking, thought leadership
WhatsApp Business: Customer service, broadcast lists, catalog features
TikTok for Business: Short-form video content, trending challenges
YouTube: Channel setup, video SEO, monetisation basics
Platform-specific posting times for South African audiences

Practical Exercise: Set up and optimise business profiles on 3 chosen platforms with consistent branding

Module 2.2:

Community Management & Engagement
Duration: 2 hours

Learning Objectives:

Build and nurture online communities
Handle customer service through social media
Create engagement strategies that drive business results
Manage online reputation effectively

Key Topics:

Community building strategies for small businesses
Engagement tactics that convert followers to customers
Customer service best practices on social media
Crisis management and handling negative feedback
Building brand advocates and encouraging referrals
Local community engagement opportunities

Practical Exercise: Develop a community engagement plan and customer service protocol for social media

Module 2.3:

Social Media Analytics & Optimisation
Duration: 2 hours

Learning Objectives:

Track and measure social media performance
Use analytics to improve content strategy
Understand key metrics that matter for MSMEs
Create reporting systems for business growth

Key Topics:

Key performance indicators (KPIs) for social media
Native analytics tools for each platform
Third-party analytics tools (free and paid options)
Creating monthly social media reports
A/B testing for social media content
ROI calculation for social media efforts

Practical Exercise: Set up analytics tracking and create your first social media performance report

Module 3.1:

Facebook & Instagram Advertising
Duration: 3 hours

Learning Objectives:

Create effective Facebook and Instagram ad campaigns
Target the right audience with precision
Optimise campaigns for South African market conditions
Manage advertising budgets efficiently

Key Topics:

Facebook Ads Manager navigation and setup
Campaign objectives and ad formats
Audience targeting strategies for South African demographics
Budget setting and bidding strategies
Ad creative best practices
Pixel installation and tracking setup
Campaign optimisation techniques
Local business advertising features

Practical Exercise: Create and launch your first Facebook/Instagram ad campaign with a R500 budget

Module 3.2: Google Ads for Small Business
Duration: 2.5 hours

Learning Objectives:

Set up Google Ads campaigns for local businesses
Understand keyword research and selection
Create compelling ad copy that converts
Manage campaigns for maximum ROI

Key Topics:

Google Ads account setup and structure
Keyword research using free tools
Search campaigns vs Display campaigns
Google My Business integration
Local search advertising strategies
Ad extensions and their benefits
Quality Score optimisation
Campaign monitoring and adjustments

Practical Exercise: Set up a Google Ads campaign targeting local customers with relevant keywords

Module 3.3:

Alternative Advertising Platforms
Duration: 1.5 hours

Learning Objectives:

Explore cost-effective advertising alternatives
Understand when to use different platforms
Create integrated advertising strategies
Maximise reach with limited budgets

Key Topics:

LinkedIn advertising for B2B businesses
YouTube advertising basics
WhatsApp Business advertising opportunities
Local directory and classifieds advertising
Influencer partnerships and micro-influencer strategies
Cross-platform advertising coordination

Practical Exercise: Create an integrated advertising plan using multiple platforms within your budget

Module 4.1:

Website Analytics & Conversion Optimisation
Duration: 2.5 hours

Learning Objectives:

Set up and understand Google Analytics
Track website performance and user behaviour
Optimise websites for better conversions
Create data-driven improvement strategies

Key Topics:

Google Analytics 4 setup and configuration
Understanding website traffic sources
Conversion tracking and goal setting
User behaviour analysis
Website speed optimisation
Mobile responsiveness importance
Landing page optimisation
A/B testing for web elements

Practical Exercise: Install Google Analytics, set up conversion goals, and identify 3 website improvement opportunities

Module 4.2:

Email Marketing & Customer Retention
Duration: 2 hours

Learning Objectives:

Build and maintain email subscriber lists
Create effective email campaigns
Develop customer retention strategies
Integrate email with other marketing channels

Key Topics:

Email marketing platform selection (affordable options)
List building strategies for small businesses
Email campaign types (newsletters, promotions, automated sequences)
Segmentation and personalisation techniques
Email design best practices
Automation workflows for customer retention
POPIA compliance for email marketing in South Africa

Practical Exercise: Set up an email marketing account, create a lead magnet, and design your first email campaign

Module 4.3:

Marketing Automation & Scaling
Duration: 2 hours

Learning Objectives:

Implement marketing automation for efficiency
Create systems that scale with business growth
Integrate all digital marketing channels
Develop long-term digital marketing strategies

Key Topics:

Marketing automation tools for small businesses
Customer relationship management (CRM) basics
Lead nurturing workflows
Social media scheduling tools
Integration between marketing channels
Scaling strategies for growing businesses
Team delegation and training

Practical Exercise: Set up basic marketing automation workflows and create a 90-day scaling plan

Module 4.4:

Digital Marketing Strategy & Future Planning
Duration: 1.5 hours

Learning Objectives:
Develop comprehensive digital marketing strategies
Create sustainable growth plans
Understand emerging trends and opportunities
Build systems for continuous improvement

Key Topics:

Creating your complete digital marketing strategy
Budget allocation across channels
Seasonal planning and campaign calendars
Staying updated with digital marketing trends
Building a digital marketing team
Measuring overall marketing ROI
Creating sustainable growth systems

Practical Exercise: Complete your comprehensive digital marketing strategy document and 12-month implementation plan

Meet Your Lead Tutor

Tamane Murahwa | Founder-CEO of Sunbiz

With over 15 years of experience in Branding and Digital Marketing, Tamane is a Creative and Marketing Leader with a proven track record of driving real business growth through strategic marketing. He has led digital marketing strategies for nationwide campaigns, driven, and collaborated with top creative talent from South Africa's leading agencies.

As founder of Sunbiz, he leads a team delivering end-to-end digital marketing solutions for corporate clients - from strategy and content to paid media and performance reporting. As Lead Tutor at Sunbiz Academy, he brings one philosophy into the classroom — Practical Skills Over Theory. Real projects. Real clients. Real results.

His impact on growing businesses through marketing has been recognised across various mainstream South African media platforms — reflecting a commitment to creating tangible results not just for big brands, but for entrepreneurs and young professionals building their futures in the digital economy.

Tamane doesn't just train Digital Marketing. He lives it.

Register Now. Professional Digital Marketing Course For July Intake Open.

Sunbiz’s Professional Digital Marketing Complete Course Costs R2,350 and includes:

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